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Central Coast Events
A Premier Event, Design & Catering Service
Embracing the culture and natural elements from the ocean to wine country, you are sure to experience excellent service and culinary creativity at Central Coast Events. Never short on great ideas, the owners transformed a former military scout building into the Monterey Beach House, located on the white sandy waterfront at Del Monte Beach. Their teamwork and tireless efforts began a new era of successful beach parties and social events that leave guests raving about their experience.
Creating an Identity
Our initial exploration of developing a new logo for Central Coast Events led us to focus on reflecting their high-quality service, creativity and attention to detail. We presented six strong concepts that were eventually reduced to one, and by using feedback from the client, we refined it until perfection was obtained. The end result is an icon with three waves, each representing the first letters of their name, "c," "c," and "e." The effect is subtle but clever, memorable and elegant. Once completed, a distinct visual style emerged and was applied to business cards, letterhead, envelopes and website to introduce and strengthen their brand.
Since Central Coast Events moves a lot of equipment and food to various locations, we came to the conclusion that their 4 vehicles would make excellent marketing tools. We presented several vehicle wrap concepts and after several rounds of revisions, many cups of coffee and endless doughnuts....we finalized the designs for their box trucks and vans. Both vehicle wraps are highly visible, memorable and cohesive with their brand.
Scaled for any Device
Responsive web design allows us to build sites that provide an optimal viewing experience across a wide range of devices including desktops, tablets, phones or flat screen displays. It allows easy reading and navigation without the drudgery of resizing, panning, and scrolling or the time and expense of building customized mobile apps for the major platforms. The final result is an effective, ongoing partnership with an incredibly dedicated client—all built on trust, respect, and a solid website foundation.