Razorwire Design
Sharp Thinking. Cutting-Edge Design.

OnPoint Capital Identity System

Branding, Identity, Logo

Razorwire Design was hired to revive and revitalize OnPoint Capital's original logo, collateral, and website. On-Point Capital's logo is based on a German Shorthaired Pointer: focused, powerful, loyal, able to move rapidly and turn quickly–a perfect description of On-Point Capital's services and capabilities in the capital investment industry. My solution was to create a logo that reflected a solid foundation, then apply it to various collateral that would reinforce the brand, speak to affluent investors and stand out from the competition.

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